• Woman-owned
  • Latina-owned
  • English and Spanish

We build it. You own it.

Websites, ads and business systems for West Michigan small businesses, in English or Spanish. When the work is done, the code, the domain and the accounts are in your name. No rented software you can't leave.

We are Vanessa and Dani, two owners who run a small business's back office every day, with Rick, the engineer who builds it all.

Prefer to talk? Call (616) 317-7793
Vanessa Guerrero and Daniela Lopez, owners of Dalmatian Consulting, standing together and smiling
Vanessa Guerrero and Dani Lopez, co-owners

Own it, don't rent it

Stop renting your business one app at a time.

A lot of small businesses pay every month for a pile of separate apps: one for the website, one for booking, one for texting, one for signatures. Each one keeps a piece of your customers and your data. We replace the pile with one system built for how you work, and we put it in your name.

Rented, every month

  • Website buildermonthly
  • Booking appmonthly
  • Texting servicemonthly
  • Phone appmonthly
  • E-signature appmonthly
  • Customer list appmonthly
  • Form buildermonthly
  • Scheduling appmonthly
  • Reporting toolmonthly
  • Automation appmonthly

Your system. Your keys.

  • Your domain
  • Your code
  • Your accounts
  • Your data

Keep us on to grow it, or take the keys and go.

Services

Five things we do, in plain words.

Pick one or put them together. Small businesses first: contractors, landscapers, salons, restaurants, shops and family businesses. Larger businesses are welcome too.

  1. Websites

    A custom site, never a template, made for phones first and quick to load. It is built to turn visitors into calls, texts and quote requests, in English, Spanish or both. We set up the domain, hosting, security certificate and your Google Business Profile. You own the code, the domain and the accounts. We hand over the keys and keep a spare only if you want us to keep looking after it.

    • Custom design
    • Phone-first
    • English and Spanish
    • Google Business Profile
  2. Ads management

    Google Ads and Meta campaigns on Facebook and Instagram. The ad accounts are in your name, so you see everything we see. We set up call and form tracking so you know where people came from. We will never promise rankings or results. You see the account, the spend and the tracking, all of it.

    • Google Ads
    • Facebook and Instagram
    • Accounts in your name
    • Call and form tracking
  3. Custom systems Own it instead of renting it.

    Swap a stack of monthly subscriptions for systems built for your business and owned by your business: quote and booking requests, a customer list (CRM), business texting registered in your own business name, virtual phone lines and call routing, owner dashboards, document e-signing on Dalmatian Ink, our own signing platform, automations, internal AI helpers for your team, and iPhone apps.

    • Quotes and booking
    • CRM
    • Texting and phone lines
    • iPhone apps
  4. Back office

    This is the work we already do every day. Business finances organized, bookkeeping, invoicing, and payroll prep: reports ready for your payroll provider (we don't run payroll). Plus customer service in English and Spanish, so your customers get a real answer in their language.

    • Bookkeeping
    • Invoicing
    • Payroll prep
    • Bilingual customer service
  5. Care Plan

    Monthly support after launch. We keep watch on your site and handle renewals, make edits every month, send a simple monthly report and keep everything updated. When you reach out, a real person answers. Cancel any time with 30 days' notice and keep everything.

    • Monitoring and renewals
    • Monthly edits
    • Simple monthly report
    • A real person

What we can build

Real tools for everyday work. Here is how they look.

Illustrative examples with sample data.

A website that starts on the phone

Designed for the screen your customers actually use, then built out for desktop.

Quote and booking requests

Customers ask for a quote or pick a time. It lands in your list, not in someone else's app.

Business texting in two languages

Registered in your own business name, with every conversation in one place.

Phone lines and call routing

One business number that rings the right person, in the right language.

An owner dashboard

Requests, quotes, jobs and follow-ups on one screen you can check from anywhere.

Documents signed on Dalmatian Ink

Our own signing platform. Send an estimate or an agreement and get it back signed.

Your own iPhone app

For your team or your customers, with your name on the home screen.

AI helpers for your team

Internal helpers that find answers in your own files, so nobody has to go digging.

How it works

Five steps, no surprises.

You always know what comes next and what it costs.

  1. 1

    Talk

    A free first conversation. Tell us how your business runs today and what keeps getting in the way.

  2. 2

    Plan

    A written quote with the scope, the price and a timeline. Nothing starts until you say yes.

  3. 3

    Build

    We design and build it and show you along the way. Extras are never billed without your OK.

  4. 4

    Launch and hand over the keys

    We go live, put the domain, code and accounts in your name, and walk you through all of it.

  5. 5

    Grow

    Optional. Stay on the Care Plan and keep improving it, or take the keys and go.

Pricing

Plain prices, quoted before we start.

You see the price in writing before we start. Extras never get billed without your OK.

Complete website packages

from $2,000

  • Design
  • Build
  • Launch
  • First month of care

A custom site, phone-first, in English, Spanish or both. Domain, hosting and security certificate set up. You own the code, the domain and the accounts.

Care Plan

Cancel any time

from $99 a month

  • Monitoring and renewals
  • Edits every month
  • A simple monthly report
  • Updates
  • A real person who answers

Cancel with 30 days' notice and keep everything.

Custom systems, iPhone apps, ads and back office

Quoted after a free conversation, in writing, before any work starts.

  • Custom systems
  • iPhone apps
  • Ads management
  • Back office
  • Written quote before any work
  • No extras without your OK
  • No lock-in. You keep everything.

About us

Two owners who run a back office every day. One engineer who builds.

Dalmatian Consulting is owned by Vanessa Guerrero and Dani Lopez. Today they run the back office of a local landscape company: its business finances, its systems and its customer service. Now they bring that same work, plus websites, ads and custom systems, to more businesses in West Michigan.

  • Woman-owned
  • Latina-owned
  • English and Spanish
  • Holland, Michigan
Vanessa Guerrero, co-owner

Co-owner, finance

Vanessa Guerrero

Vanessa started in banking at the teller counter and worked her way up to the accounting team. A decade in, she is a financial analyst at a larger Midwest bank, with an MBA in Finance. She knows banking from the teller line to the ledger. She also co-owns Dalmatian Real Estate, a local real estate company, so she knows what it takes to keep a small business's books and bills in order. Here, she keeps the numbers clear and honest.

Daniela Lopez, co-owner

Co-owner, client experience

Daniela "Dani" Lopez

Dani is bilingual in English and Spanish, with many years in customer service and a banking background at several financial institutions. Today she is also the senior transaction processor at Dalmatian Real Estate, a local real estate company. Here, Dani leads client experience: customer service, onboarding, communication in both languages, and keeping every project organized.

Rick Guerrero, Senior Sales Engineer

Senior Sales Engineer

Rick Guerrero

Rick designs and builds the websites, apps and systems. He spent ten-plus years in banking and retail sales before building software, then built the technology behind a West Michigan real estate brokerage, his family's business: the public website, iPhone apps, phone and texting systems, a client CRM, dashboards, document e-signing, scheduling and automation.

Questions

What owners ask us first.

Do I really own it?

Yes. The code, the domain, the accounts and the data are in your name. If you ever want to move on, you take everything with you.

What if I cancel?

Cancel the Care Plan any time with 30 days' notice and keep everything. Nothing gets switched off and nothing is held back.

Do you work in Spanish?

Sí. We work in English and Spanish: the conversations, the written quote, and the website itself. Dani is bilingual and leads client communication.

Do you only work with small businesses?

Small businesses are who we built this for: contractors, landscapers, salons, restaurants, shops and family businesses. Larger businesses are welcome too.

Can you work with my current website or tools?

Yes. We start with what you already have. Some tools are worth keeping and we connect to them; others we can replace when you are ready. The written quote spells out which is which.

How long does a website take?

It depends on your content and what you need. We give you a timeline in the written quote, before any work starts.

Contact

Let's talk about what you pay for every month.

The first conversation is free. Tell us about your business and we will tell you, plainly, what we would build and what it would cost.

Phone
(616) 317-7793 Calls only
Languages
English and Spanish
Based in
Holland, Michigan
Daniela Lopez, Vanessa Guerrero and Rick Guerrero standing together

Start a project

A few questions so we come to the first conversation prepared. Sending opens an email to us with your answers.

Preferred language
What do you need?

For example: website builder, booking app, texting service.

Goes to [email protected]

Prefer to talk? Call (616) 317-7793